Utility Bill Direct Debit Madness

Utility bill direct debit madness hits us around the start of the summer. We are asked to assess the value of the direct debits that we are paying to our power supplier. We are told that, over the past few months, our energy requirements have increased, so we are forced to have an increased in the direct debits.

The reason for this utility bill direct debit madness is quite clear. The bill is assessed in the winter months, when our energy levels are highest, because that is when we are battling against the cold weather. however, the new direct debits come into force in the summer months, when our energy requirements are at their lowest. So we are paying more for when we use less. And we are paying less for when we use more.

Does this sound like good sense to you? Even the most basic laws of market economics show that such a situation is more than a little bit crazy. What do you think?